Jul 2018 - Aug 2018
Apttus · now Conga
Developer
Where it started - a React chatbot wired up to IBM Watson.
- UI development and integration of IBM Watson with a ReactJs chatbot application
- React.js
- IBM Watson
Kushal S T · Bengaluru, India
I design & build interfaces for the web.
Full-stack by skill. Frontend by obsession. SDE 3 at Trustt, building the rails India's money moves on - and interfaces banks bet on. 7+ years of shipping things people actually use. The journey below tells the rest.
- 7+
- years building for the web
- 5
- companies, intern to SDE 3
- 16
- projects across code & design
- 16
- articles & npm packages
2018 → today
The journey so far
Five companies, one thread: interfaces people actually use. Scroll - the path draws itself.
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Jul 2019 - Nov 2019
Tata Consultancy Services
Analyst (Volume & Performance)
First job out of college - C# tooling for bulk test data and log processing.
- Developed C# applications to generate customizable bulk data for testing and process logs after testing
- C#
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Feb 2020 - Nov 2021
Dhiyo
Developer
Solo frontend across three Angular portals - plus a second life running pan-India growth marketing.
- Built three complete Angular portals solo - Employer, Operations, and Partner
- Set up headless Strapi CMS on AWS EC2 plus a Lambda + Rekognition pipeline to moderate user uploads
- Designed the UI and mockups for the jobseeker and partner apps
✦ On the side, I ran Dhiyo's growth marketing across North and South India - regionally customised Google Ads and Facebook lead campaigns pan-India, radio spots in Bengaluru, video ads I directed and mostly shot myself, and every business social media account and campaign.
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- Complete Front End development of Employer Portal using Angular, where employers can signup/login and post jobs. They can monitor and perform actions on the candidates applied to these jobs
- UI design and mockups for client - Halli Bazaar, where users from different villages can avail multiple services provided by government
- Complete Front End development of Operations Portal using Angular, which is used by Dhiyo's Operations team to monitor signed up organisations, add partners, monitor leads added by partners and create advertisements for jobs posted
- Complete Front End development of Partner Portal using Angular, which is used by partners to sign up fellow employees and add leads
- UI design and mockups for Main Dhiyo App - Jobseeker app where users explore app for jobs
- UI design and mockups for Dhiyo Partner App - Partner app where users add leads to gain incentives
- UI design and mockup for Dhiyo website
- Setup headless CMS Strapi on AWS EC2 and used it to hold Employer Portal's content
- Setup AWS Lambda with AWS Rekognition to filter out inappropriate content before uploading users content to AWS S3
- Setup and trained agents, entities and intents on Dialogflow
- Marketing: Looked after entire North & South India Marketing
- Marketing: Setup and ran Google Ads to boost business profile and to download app across India. These ads were customized to attract local crowd of each region in India
- Marketing: Setup and ran leads conversion campaigns in Facebook to generate leads pan India to fulfil vendor's requirements
- Marketing: Directed video ads and was responsible for shooting most of them
- Marketing: Handled all business related social media accounts
- Marketing: Ran social media campaigns to boost business reach
- Marketing: Ran ads on radio channels in Bengaluru
- Angular
- Node.js
- AWS EC2
- AWS Rekognition
- AWS Lambda
- Figma
- Rive
- Google Ads
- Google Analytics
- Dialogflow
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Dec 2021 - Oct 2023
Xpresslane
UI Developer
Owned the checkout - a Svelte flow optimised for speed, and the merchant console around it.
- Developed the checkout UI in Svelte, optimising the shopping flow for speed and user experience
- Led ownership and development of the merchant console in React.js, letting merchants configure their checkout with ease
- Played a major role in the audit process for achieving PCI DSS compliance
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- Developed user-facing features for the checkout UI in Svelte, optimizing the shopping site's checkout process for improved speed and user experience
- Key contributor in implementing analytics solutions across multiple products, enabling data-driven insights and decision-making capabilities for merchants
- Created a Shopify adaptor in Express.js to seamlessly handle and parse data between Xpresslane and Shopify, streamlining data exchange and enhancing system integration
- Played an integral role in the development of an internal dashboard in React.js, providing actionable insights and enhancing team efficiency
- Led the ownership and development of the merchant console in React.js, empowering merchants to configure their checkout settings with ease and flexibility
- Played a major role in the audit process for achieving PCI DSS compliance, ensuring adherence to industry standards and best practices
- Contributed to the development of in-house UI components package using React.js and Storybook.js
- Handled custom feature requirements for high GMV merchants
- Trained Tech OPS to identify and categorize logical & functional tech bugs
- React.js
- Svelte
- NodeJs
- Segment
- Google Analytics Universal
- Google Analytics 4
- Measurement Protocol
- Facebook Conversions APIs
- Shopify Admin & Storefront SDK
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Nov 2023 - now
Novopay · Trustt
SDE 3 ← SDE 2 · current
Building fintech rails - micro-frontends, WhatsApp Flows, and vendor integrations at banking scale.
- Designed a micro-frontend strategy with React and Module Federation, enabling independent deployment cycles for cross-functional teams
- Built a Node.js orchestrator for WhatsApp Flows - WhatsApp-native forms at banking scale
- Integrated CMS vendors including Swiggy, TATA Capital, IDFC, Bajaj Finance, and Fingpay
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- Developed a NodeJS orchestrator for WhatsApp Flows (WhatsApp native forms).
- Developed portals for CMS vendors, ONDC referrals, SSO tools for internal QA.
- Integrated Vendors into Cash Management Service (CMS) using Node.js. Few of them include Swiggy, TATA Capital, IDFC, Bajaj Finance, Fingpay.
- Developed and integrated co-browsing features in React with Firebase for a partner bank, significantly improving the onboarding process and lead journeys.
- Architected CMS for third-party use - For external retailer base aggregators to use our service to connect to service vendors.
- Proactive Anomaly Detection in Transaction - Conceived and implemented systems to identify transaction anomalies and alert stakeholders in real-time, facilitating timely issue resolution.
- Adobe analytics integration for HDFC customer journeys (Agents and self service - Fixed Deposit, Savings Account).
- Designed a Micro-frontend strategy using React and Module Federation, enabling independent deployment cycles for cross-functional teams and eliminating release bottlenecks
- React
- NodeJs
- ExpressJs
- Angular
- MongoDB
- AI-Assisted Development (Claude, Cursor, Antigravity)
- Micro-frontend
Selected work
Made with both halves of the brain
Field notes
Latest writing
3 min
The Environmental Footprint of a Prompt
What actually happens in water, energy, and carbon every time you hit Enter on an AI prompt - from 0.24 Wh text queries to 290 Wh agentic workflows - and the prompting habits that shrink the bill.
Read → 3 min
Prompting is the New Search: How Conversational Interfaces Are Rewiring the Internet
We spent twenty-five years compressing our questions into awkward keywords; conversational AI flips that loop into stateful, context-rich dialogue. How the shift from link discovery to synthetic answers is reshaping decisions, research, and the web itself.
Read → 5 min
The "AI Fatigue" Paradox: Why Your Digital Assistants Are Secretly Exhausting You
Outsourcing the 'easy' tasks to AI removed the mental rest stops from the workday, replacing them with micro-vigilance, prompt-tweaking loops, and inflated output quotas. Why delegating to AI is quietly burning knowledge workers out, and four fixes to break the cycle.
Read →One more thing
Let's build something good.
I'm always up for talking shop - new roles, side projects, or an argument about micro-frontends. My inbox is the quickest route.